e-Commerce is an application area where usability is essential in the acceptance of systems.
USER Lab is especially interested in how usability concerns are involved in the evolution of e-Commerce applications.
USER Lab is involved with analyzing trends in e-Commerce evolution.
USER Lab is also involved in providing usability engineering methodologies focused on e-Commerce.
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The future of much of e-tailing involves integrating retailing with e-tailing in a manner that provides as equivalent a full shopping experience in either mode or in various combinations of modes. While this can be expected of chain stores (as illustrated in Figure 1) it can also be a new source of growth for independent retailers who band together in e-Cooperatives (as illustrated in Figure 2).
Figure 1. An integrated chain model of e-Commerce
Figure 2. A cooperative model of integrated e-Commerce
J. Carter and N. Sheehan, 2004, While Pure B2C is Dying, e-tailing is Evolving Nicely, manuscript in production.
J. Carter and N. Sheehan, 2004, Moving from Competition to Cooperation: e-tailing is Integrating with Retailing, to appear Business Horizons, march-April, 71-78.
J. Carter, 2002, Developing e-Commerce Systems, Prentice Hall, Upper Saddle River, NJ
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